small business

How to Commit Small Business Suicide

Many small businesses have been sent to their early graves by their owners. These are the very people who otherwise will do anything within their power to keep their businesses from harm’s way. Much as this may sound strange, it is a common practice for many entrepreneurs to kill their own businesses. The funny aspect […]

Reasons Why Small Businesses Lose Their Workers to Competitors.

Do you want to know the reasons why many small businesses lose their workers to their competitors? If of late you have found that the best of your workers are leaving, then you might want to know why. But rest assured that you’re not alone. This phenomenon is part of the lives of many small […]

Why Niche Marketing is Good for Your Small Business

Let’s talk about the advantages of niche marketing. There are many reasons why the smartest marketing strategy for a startup in any industry is to go for niche marketing. You may now begin to wonder what niche marketing is all about. Well, I’m going to give you a working definition of niche marketing. Here is […]

4 Opportunities to Create Customer Loyalty

Creating customer loyalty is a key business activity for every small business owner. One reason is that a loyal customer is an asset to your business in diverse ways.   For example, customer loyalty helps in implementing a good marketing strategy for any kind of business. Both online and online businesses have a lot to […]

4 Ways Word-of-Mouth Advertising is Different from Referrals

My purpose today is to help you understand that there is a difference between word-of-mouth advertising and referrals. You know, many of us find ourselves in situations where we make statements that appear to suggest that word-of-mouth advertising and referrals mean the same thing. Well, they don’t. So, without further ado, let me show you […]

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