2 Sources of Referrals to Work With

There are two main sources of referrals you ought to take advantage of in our highly competitive business environment. Thanks to referral marketing, a lot of businesses have managed to weather the storm of declining sales and continue to thrive. What is referral marketing, anyway? Referral marketing is a strategy that encourages passionate customers and […]

4 Ways Word-of-Mouth Advertising is Different from Referrals

My purpose today is to help you understand that there is a difference between word-of-mouth advertising and referrals. You know, many of us find ourselves in situations where we make statements that appear to suggest that word-of-mouth advertising and referrals mean the same thing. Well, they don’t. So, without further ado, let me show you […]

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