Why Niche Marketing is Good for Your Small Business

Let’s talk about the advantages of niche marketing. There are many reasons why the smartest marketing strategy for a startup in any industry is to go for niche marketing. You may now begin to wonder what niche marketing is all about. Well, I’m going to give you a working definition of niche marketing. Here is […]

2 Sources of Referrals to Work With

There are two main sources of referrals you ought to take advantage of in our highly competitive business environment. Thanks to referral marketing, a lot of businesses have managed to weather the storm of declining sales and continue to thrive. What is referral marketing, anyway? Referral marketing is a strategy that encourages passionate customers and […]

4 Opportunities to Create Customer Loyalty

Creating customer loyalty is a key business activity for every small business owner. One reason is that a loyal customer is an asset to your business in diverse ways.   For example, customer loyalty helps in implementing a good marketing strategy for any kind of business. Both online and online businesses have a lot to […]

4 Ways Word-of-Mouth Advertising is Different from Referrals

My purpose today is to help you understand that there is a difference between word-of-mouth advertising and referrals. You know, many of us find ourselves in situations where we make statements that appear to suggest that word-of-mouth advertising and referrals mean the same thing. Well, they don’t. So, without further ado, let me show you […]

5 Skills to Acquire As A Network Marketer

For every trade, there are skills to learn and apply. These skills are needed in order that the business may succeed and sustain that success over time. Network marketing is not an exception to this basic rule of business success. In many respects, the skills for business success are the same across industries. Yet still, […]

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