Marketing

Why Niche Marketing is Good for Your Small Business

Let’s talk about the advantages of niche marketing. There are many reasons why the smartest marketing strategy for a startup in any industry is to go for niche marketing. You may now begin to wonder what niche marketing is all about. Well, I’m going to give you a working definition of niche marketing. Here is […]

2 Sources of Referrals to Work With

There are two main sources of referrals you ought to take advantage of in our highly competitive business environment. Thanks to referral marketing, a lot of businesses have managed to weather the storm of declining sales and continue to thrive. What is referral marketing, anyway? Referral marketing is a strategy that encourages passionate customers and […]

4 Ways Word-of-Mouth Advertising is Different from Referrals

My purpose today is to help you understand that there is a difference between word-of-mouth advertising and referrals. You know, many of us find ourselves in situations where we make statements that appear to suggest that word-of-mouth advertising and referrals mean the same thing. Well, they don’t. So, without further ado, let me show you […]

Top 6 Reasons You Aren’t Getting New Prospects

Nobody says getting new prospects for your home business is ever going to be easy. That being said, there are some marketers who are doing much better than others. This means these top-earning network marketers are doing something right. And, because you do not learn from them to put your act together, you are finding […]

Top 6 Bootstrap Small Business Marketing Ideas

It is not always easy to implement the best business marketing ideas for a startup which is running low on cash. Sometimes, word of mouth alone may not be enough to make others come to do business with us. This is when we need something more powerful to get the referrals we need so badly […]

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