Marketing

How to Price Products for Best Returns

Your home business needs an effective system to price products for best results. The simple reason is you’re in business to make a profit. Profit is the ultimate reward for entrepreneurship. And it will happen only when you can rely on the right pricing objectives. Following are my personal collection of the key motives that […]

How to Lower Your Return and Refund Rate

Let’s face it, it is no good news to see your return and refund rate skyrocket while you look on helplessly. Buyer’s remorse, as it is popularly called, is the phenomenon where a customer gets disappointed for making a purchase at your shop moments or days after the completion of the said transaction. The next […]

Top 5 Advantages of Using Customer Testimonials

Customer testimonials rock. No two ways about that. And if you’re yet to start using customer testimonials as a major element of your small business marketing strategy, then I’ll advise you to get them going as soon as possible. That being said, I think this is the right time for me to let you know […]

5 Marketing Guarantee Phrases to Boost Sales

Offering a guarantee to customers is an important step to boost sales for a small business. However, it is not enough to just coin any phrase hoping that prospects will follow your lead. Coming up with the best guarantee phrases to accompany a sales effort is a matter of strategy. You’ve got to get it […]

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