Month: March 2020

Top 5 Advantages of Using Customer Testimonials

Customer testimonials rock. No two ways about that. And if you’re yet to start using customer testimonials as a major element of your small business marketing strategy, then I’ll advise you to get them going as soon as possible. That being said, I think this is the right time for me to let you know […]

5 Marketing Guarantee Phrases to Boost Sales

Offering a guarantee to customers is an important step to boost sales for a small business. However, it is not enough to just coin any phrase hoping that prospects will follow your lead. Coming up with the best guarantee phrases to accompany a sales effort is a matter of strategy. You’ve got to get it […]

Why Niche Marketing is Good for Your Small Business

Let’s talk about the advantages of niche marketing. There are many reasons why the smartest marketing strategy for a startup in any industry is to go for niche marketing. You may now begin to wonder what niche marketing is all about. Well, I’m going to give you a working definition of niche marketing. Here is […]

2 Sources of Referrals to Work With

There are two main sources of referrals you ought to take advantage of in our highly competitive business environment. Thanks to referral marketing, a lot of businesses have managed to weather the storm of declining sales and continue to thrive. What is referral marketing, anyway? Referral marketing is a strategy that encourages passionate customers and […]

4 Opportunities to Create Customer Loyalty

Creating customer loyalty is a key business activity for every small business owner. One reason is that a loyal customer is an asset to your business in diverse ways.   For example, customer loyalty helps in implementing a good marketing strategy for any kind of business. Both online and online businesses have a lot to […]

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